Land Rover Land_e Concept

Land Rover’s press event at the 2006 New York Auto Show was a bit over our heads, but impressive all the same. Sure, off-road is the soul of the Land Rover brand, but this year they’ve been focusing on efficiency. The boys in engineering have come up with several innovations, all of which they’ve thrown together under the “Land-e” concept theme. There was no actual concept car, just demonstrations of some interesting future technologies we should be seeing on Land Rovers of the future-including a promised LR-2 (baby LR-3?) model.

The E-terrain system is part of Land-e, and consists of essentially an integrated starter/generator that shuts the engine down at a stop, and an electric rear axle that provides four-wheel drive power and rear-drive, electric-only capability. This hybrid system combines with a power-shift gearbox to reduce fuel consumption by up to one third. And what’s more, it can run on E85 ethanol.

Land Rover, New York International Auto Show

Written by Roadfly Charlie

Charlie is Roadfly’s founder and publisher, and was taught to drive by his father in a 1974 Porsche 914. That made poor Charlie a Porsche fanboy for life, and after driving a 911SC at 16, he bought and campaigned a variety of 944s at racetracks up and down the East Coast, earning awards and track records in his twenties. Charlie never really got over the car bug, and after a career in real estate development he founded the Internet media firm that became Roadfly. Charlie lives in McLean, VA with his wife and two daughters, and between the demands of family and business doesn’t have much time to play with cars anymore, excluding the machinery we review.
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