The Ad Personam program by Lamborghini is giving owners a chance to customize their already exclusive supercars.
A new shade of light blue, Blu Cepheus, joins the Ad Personam program and is seen here as the exterior paint of the Murcielago LP640 Coupe and Roadster from the 2008 North American International Auto Show (NAIAS) in Detroit. The pale blue is reminiscent of the naturalistic environment and is deliberately inspired by the purity and transparency of polar ice, while also depicting one of the most glamorous shades in fashion today.
Another novelty of the Ad Personam program is the leather selected for the interiors of the Murcielago LP640 Roadster. In keeping with Tuscany’s prestigious tanning tradition, it is untreated, inspired by the natural leather found on horse saddles and leads to natural changes in color over time, a tendency that confirms its natural state and total absence of treatments.