2010 LA Auto Show: Subaru Impreza Concept

What will AWD look like in the future?  As one of the leaders in the field, Subaru unveiled their vision for the evolution of all-wheel drive design with their Impreza Concept.  We were on hand for the Impreza Concept announcement at the 2010 LA Auto Show and captured the debut on video.

Built to express possible future Subaru design elements, the Impreza Design Concept conveys a sporty and lively “four-door coupe” style. The Impreza Concept combines environmental compatibility and comfortable ride of the Impreza with the trusted performance that Subaru’s Symmetrical All Wheel Drive provides.

On the front, the Impreza Design Concept is clearly recognizable as a Subaru, with a hexagonal grille with spread wings in the center and hawk eye-style headlights. At the same time, the front view previews a new direction for the brand’s design, with the hood, grille and headlights designed to project three-dimensional character.

For more 2010 LA Auto Show videos, check out our YouTube Channel:  RoadflyTV

Written by Roadfly Charlie

Charlie is Roadfly’s founder and publisher, and was taught to drive by his father in a 1974 Porsche 914. That made poor Charlie a Porsche fanboy for life, and after driving a 911SC at 16, he bought and campaigned a variety of 944s at racetracks up and down the East Coast, earning awards and track records in his twenties. Charlie never really got over the car bug, and after a career in real estate development he founded the Internet media firm that became Roadfly. Charlie lives in McLean, VA with his wife and two daughters, and between the demands of family and business doesn’t have much time to play with cars anymore, excluding the machinery we review.

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