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2013 Audi S8

2013 Audi S8: One More “Ring” for the Gold Medal

The Auto Union was an amalgamation of four German automobile manufacturers, founded in 1932 and established in 1936 during the Great Depression. The company has evolved into present day Audi, and the four rings that adorn the grilles of modern day Audis represent the four original companies of Auto Union: Audi, Wanderer, DKW and Horch.  Each company brought specific technology to the Union, and today Audi is widely known for building All-Wheel Drive cars that feature safety, prodigious performance and superior technology.

When you look at the four-ringed Audi grille, you can’t help but compare it to the Olympic symbol — five interlaced rings.  For 2013, just imagine that the Auto Union had an additional company–adding that fifth ring, as the all-new Audi S8 is truly a gold medal contender.

Upstate New York served as the scenic backdrop for our test drive of the new 2013 S8.  The S8 is the “S” performance variant of the Audi A8.  Think more power, more luxury and a great price, and you’ve pretty much summed up the new S8.

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The biggest news for the S8 starts under the hood, where the previous model’s powerful V10 has been replaced with a smaller, more powerful twin turbo V8.  Horsepower numbers jump from 450 with the V10 to 520 with the twin turbo V8.  The engine also produces an impressive 481 pound-feet of torque at just 1,700 rpm.  Zero to sixty mph comes up in a scant 3.9 seconds.  Most impressive is the feeling of power you get under full acceleration on both sides of the front row.

Typically, when you are in a performance automobile and you nail the throttle, your passenger reaches out to hold on to anything they can grab as they were not expecting the rush of power. With the S8, you as the driver find yourself also holding on to the steering wheel tighter as the power just comes on.  It’s as if someone decided you need to reach the moon now. And under full acceleration, a symphony of sounds emanates from under the hood and to the rear, as the baffling in the exhaust system serves two functions: 1) stay quiet and unobtrusive when you are in steady-state cruising and 2) roar like a lion when you get down on it.  This is one sweet sounding automobile!

The 4.0-liter V8 twin turbo engine features TFSI direct injection and makes the S8 the most powerful sedan in Audi history.  Its innovative cylinder head design packages the turbochargers and intercooler between the “V” to provide shorter exhaust paths to the twin turbochargers for enhanced performance. The engine provides sixteen percent more power and delivers twenty seven percent greater fuel economy than the previous V10 model.  In addition to additional weight reductions to the already light aluminum “Spaceframe” chassis, which weighs in at just 509 pounds, Audi engineers also added “Cylinder on Demand” to the S8.  Cylinder on Demand deactivates fours of the eight cylinders at lower loads, reducing fuel consumption up to ten percent.

The S8’s power is channeled through a seven-speed “S tronic” automatic transmission with sport program, manual shift capability, launch control and a crown differential.  Of course, handling prowess is courtesy of Audi’s renowned quattro All-Wheel Drive system.  The S8 features a standard rear sport differential with mechanical torque vectoring that actively distributes torque between the rear wheels.  When turning into or accelerating in a curve, the majority of torque flows to the outside wheel and pushes the vehicle into the curve, while guiding the vehicle through and out of the curve, minimizing oversteer and understeer.

And the new S8 is not just about performance.  This is a very attractive automobile.  To differentiate it from the base A8, Audi added a unique “Singleframe” grille with double horizontal chrome slats; lower single blade trim in platinum gray; larger, lower side apron air intakes with single, aluminum twin blade fin and high gloss black surround; and side mirrors finished with “aluminum optic” paint.

Inside, press the start/stop button and magic happens.  The telematics screen rises from the center console, and tweeters from the optional Bang & Olufsen sound system rise from dashboard nacelles. Audi builds some of the most impressive interiors in the business, and the S8 is the pinnacle of what they can do.  High quality leather, metal and carbon fiber accent this beautiful interior.

The S8 features Carbon Atlas trim on the upper inlays and shift lever, white on gray dial displays, three spoke multifunction sport steering wheel, aluminum pedals with aluminum shift paddles, and Alcantara headliner.  Useful LED trim lights adorn the ceiling and interior waist rail, providing sumptuous lighting at night.  Even the largest of drivers will be comfortable in the S8, as it is spacious inside.

On the road, the S8 is just plain smooth.  Adaptive damping means you can select the best handling parameters for the type of driving you want to do, or simply leave it up to the S8’s myriad computers to select the best program based on the input from road conditions and from your right foot.  Handling is crisp, and the car is very quiet and comfortable.

And no Audi leaves the factory without a full suite of safety gear.  Rest assured, should you ever get into a serious collision in the S8, or any Audi for that matter, your chances of survival are very, very good.  The A8/S8 Aluminum Spaceframe also plays a role here, as it is light, yet very strong to help ride down the forces of a collision.

The 2013 Audi S8 is a magnificent automobile. Prices begin at $110,000.

Written by Brian Armstead

Brian Armstead has been a member of the Roadfly.com editorial team for over 16 years. Brian has worked in radio, television and print for more than 42 years. Current and past affiliations include work with On Wheels Incorporated; Decisive Magazine; The Washington Times; The Baltimore Sun; Wheels Today; Motor News Media Syndicate; Planet Vehicle; The Black Family Channel; AboutThatCar.com; Xii Magazine; Rides Magazine; Atlanta Tribune, The Magazine; Sister to Sister Magazine; Cruise Control Radio; NBC Radio; WDCU FM Radio; AutomotiveRhythms.com; Automotive Rhythms, The Magazine; XM Satellite Radio; Washington Post Radio; World Radio; Canadian Auto Press; KCBQ Radio; Fox 28 Panama City; and several more. Brian is President Emeritus of the Washington Automotive Press Association (WAPA). Brian’s other automotive interests include collecting art from many of the 68 countries he’s visited, and maintaining his personal automobiles, including a mint 1997 Volvo 960 Wagon, and a modified 2009 Mercedes-Benz SL63 AMG..

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